做过市场的都知道终端的重要性，如果卖产品的时候把终端给拦截了，竞争对手的产品就没有办法卖，消费者只能买你的。但是从战略的角度来说，光做“终端拦截”还不够，必须得做“前端拦截”这一部份。
只有做“前端拦截”，才能让“中国规划”直接实现规划全球的目标，进而拿回国际市场的话语权。今天的国家关系问题已经不是用火药和炸弹解决问题的时代，而是用经济来解决问题，所以落实“中国规划”这个理念是非常重要的。
享有“中国规划第一人”盛誉的文华投资集团创始人刘文华院长，从系统的高度对“中国规划”进行了这样剖析和阐述。拥有前瞻思维的刘文华院长已经在多个场合提出了“中国规划”的理念，早在2013年“中国非公有制经济论坛”上，刘院长就率先提出“中国规划”一词。现在就随着《大橙报》一起来了解刘院长提出的“中国规划”的真正内涵。
从美国的例子当中，我们可以了解“中国规划”的真正意义，即如果美国想去哪里，我们就先到哪里等他。他要去全球规划的方向，我们就先做中国规划，等他走到这个位置的时候，我们已经往前走得很远了。这也就意味着直接让美国人跟着我们的后面走。
中国产品的质量是实施中国规划的一个支点。中国产品的质量并不比外国差，不仅不差而且是全世界最好的。这不是自己给自己脸上贴金的事，而是自然真实的呈现，只不过以前大家没有注意。
中国是一个制作工厂，这也就意味着大家都知道的一个事实：美国的、英国的、德国的、法国的、日本的很多名牌产品都在中国加工，代加工完和生产完不贴标签，运到国外去贴上他们的标签，然后再卖回中国来。
所谓的美国产品质好，德国产品质好，日本产品质量好，其实都是中国生产的，都是中国的产品质量水平。这是一个全球公认的不争事实，也就意味着中国产品质量不比他们差，不仅不比他们差，还比他们好！
那么，中国产品不仅质量不比其他国家差，同时还有自然资源的优势、人力成本的优势，有这两个优势之后，我们中国就可以进一步通过数量、质量、品种等方式让发达国家处于市场饥饿状态。
让其他国家
跟着中国找方向和出路
具体要怎么做呢？首先来看数量规划。如何通过数量规划的方式让发达国家处于饥饿状态？比如说，欧洲整天对中国反倾销，说中国倾销，假设欧洲市场一年应该消费的某个产品有100个，我们每年卖120个过去，就会导致供过于求。因为不可能运到欧洲再运回来，运回来成本太高，所以就降价跳水，跳楼价，价格卖低了就变成倾销。
我们以后不应该这么干，他每年要100个，我们规划一下，只卖80个给他；如果卖100个可以卖一块钱一个，你给120个他只能卖八毛钱一个，只给80个的时候，我们可以卖一块五一个，这个时候你就会发现，他必须为他的80个产品多付费，比给100个赚的钱还多，然后赢得更高的利润，更高的回报。
总之，通过数量规划可以赚到外国人更高的利润，不是高一点点，而是高得很多！100个产品需求你只供给80个的时候，供不应求的时候，可以涨价，可以多赚很多钱。
我们一旦开始规划之后，偶尔卖一两个好一点的给他，那就要收很高的价。这就是质量的规划。
还有一个品种规划。中国同样可以学习美国做品种上的规划—-把最好最新的品种留给中国用，然后卖更次一点的给他们，等中国流行了两三年之后，再把这个品种移到其他国家卖。
这样可以让每个产品的利润大大提高，制造稀缺性，提高价格，获取更高的利润，当我们能够制造稀缺性提高价格、获取更高的利润之后，就可以廉价或者是零代价收购某些国家更多的资源。
人民币国际化发展之路
此外，现在国际贸易都是美元为交易单位，商家将大量优质货品送给西方国家，特别是美国，而换回大量的美元，但是只要美国将美元贬值的话，商家的部份努力就此付诸东流，换句话就是白干了。
所以，为了保护商家们努力的成果，改用人民币为交易货币是可行的策略，因为很多出口商都是来自中国，他们可以要求买家，也就是外国进口商，以人民币为交易货币。
因此，如果来自东南亚与世界的出口商和进口商选择以人民币为交易货币，那么，人民币国际化之路将会走得更快，从而让更多商家从人民币国际化的趋势中受惠，而不必再受制于美元。
总的来说，“中国规划”的目标只有一个：一步领先，步步领先，领先全球！
当我们开始做“前端拦截”的时候，我们一步领先了，就步步领先了，某些国家必然只有跟着我们后面走了，让其他国家跟着中国后面找方向和出路，让中华民族屹立于世界之林！
Liu Wenhua – The Pioneer of China leading the World
China Leading the World with Front-row Leading Strategy
Businessmen who have dealt with the market know how important the finished products and services are. If we are to cut off the end of the row in the market place, our competitors will not be able to sell their products, and the consumers have no choice but to opt for our produce. However, from the perspective of strategy, cutting off the end-row isn’t good enough; we have to start from the front-row, the front end.
Liu said: “China leading the world – this concept is only possible when we work from the front end to win the dominance in the international market. Today is no longer an era during which we solve problems between countries with violence. Contrarily, we solve problems with economy – it is therefore very crucial for us to implement the concept of China leading”.
Mr. Liu Wen-Hua, the Pioneer of “China leading the World” cum founder of Winery Investment Group of China, has always been systemically analyzing the concept of China leading. With great foresight, Liu has been advocating the concept of China leading proactively. The term was first coined by Liu during Economic Forum of China’s Private Sector in 2013. Big Orange Media proudly invites Liu to introduce the concept of China leading to regions outside of China.
Liu quoted: “ For China, we can start our step of China leading by leading today the United States of America. Wherever America wishes to go, we take the initiative first, act and when the Americans are at their desired destination, Chinese are already there . If they wish to achieve global leading, we then work on China leading – so that when Americans reach their goal, we have already passed that stage much earlier. In other words, let the Americans follow our footsteps.
The quality of Chinese produce is a pivot to realize China leading. Made-in-China products are not of any lower quality than foreign countries. The Chinese products are not bad – they are indeed the best in the world. Not that we are tooting our own horn – but this is a fact which we have been ignoring in the past.
China is a world factory, and everybody knows this. Branded products from America, Britain, Germany, France, and Japan are processed and produced in China. Those products – without label or tag – are shipped to them. They then put on their own trademark or logo and sell back to China.
The notion that United States, Germany and Japan produce quality products is wrong indeed. Those products are produced in China – that is the product quality of China. The Chinese products are not of poorer quality – but better than other countries. This is a fact recognized by the world.
Given that China’s quality is not any lower than other countries, as well as the advantage of natural resources and labor cost – China can win the market of advanced countries with volume, quality and variety “.
Let Others Follow China
How shall we implement? Liu stressed : “Firstly, let us analyze volume planning to win over the market of advanced countries. For example, Europe takes an anti-dumping stance on China products. Let’s say the European market consumes 100 products every year, if we sell 120 products that would mean supply exceeding demand. Since the delivery cost of shipping back to China is very expensive, all we can do in Europe is sell goods at discounted price. Low price causes dumping, there is no doubt about this.
We shall take a different approach instead. If the West market demands 100 units of a product every year, we sell them 80 units. If we sell 100 units the price is one dollar each, 120 units would bring the price down to 80 cents each. But if we sell 80 units the price can be brought up to one dollar and fifty cents each. In other words, the West have to pay more for that 80 units – and our profit of 80 units is higher than that of 100 units. We are thus making higher profit, higher return.
Planning our volume allows us to make higher profit in foreign markets. It really shoots up our profit. When the demand stands at 100 units and the supply is kept at 80 units, the increase of selling price is justified and we can make money from there.
As we start our planning, sell them some better products occasionally at higher price. This is the part of quality planning.
Another planning involves variety of products – which China can learn from United States. While we are keeping the best products for our domestic market, we shall export products of lower quality to foreign countries. When our best products have been popular at home for two to three years, we introduce them to foreign market.
This is the way to increase our profit significantly. Scarcity allows us to increase selling price and enjoy higher profit. As we are making more money, we can acquire more resources from certain countries with low price or without cost.
The Internationalization of Chinese Yuan
The current trading currency is US dollar. Businesses sell high volume of quality products to western countries – especially United States – to earn US dollar. If United States allows its currency to depreciate, the effort of businesses will be wasted – they work hard for nothing.
Therefore, to protect the effort of businesses, it is feasible to adopt renminbi as the trading currency. Since many exporters are based in China, they can indeed request importers in foreign countries to settle the trade in renminbi.
If exporters and importers from China, Southeast Asia and other regions of the world adopt renminbi as a trading currency, that would accelerate the internationalization of renminbi. And more businesses would benefit from the trend of renminbi internationalization because they need not be controlled by US dollar anymore.
In conclusion, China leading has one ultimate goal – lead by one step, lead by every step, and thus lead the world.
As we are rolling our sleeves up to work on front-row leading, we are already taking the lead by every step. Other countries have no choice but to follow the footsteps of China for new direction. And that is the time for the Chinese to stand on top of the world”.
