On January 6, 2025, Malaysia proudly launched the highly anticipated Visit Malaysia 2026 (VM2026) campaign in a spectacular event held at Hangar 6, MAB Engineering Complex. The event was officiated by the Prime Minister, YAB Dato’ Seri Anwar Ibrahim, unveiling the campaign’s logo, mascot, theme song, and aircraft livery.
马来西亚于2025年1月6日在马来西亚航空公司（MAB）工程综合体第6机库隆重举办备受期待的“2026马来西亚旅游年”（VM2026）启动仪式。活动由首相拿督斯里安华亲自主持，推介活动的标志、吉祥物、主题曲以及航空涂装设计，现场气氛热烈。独角兽资本控股集团及大橙传媒超科技集团总裁陈学萩（Veronica Tang，小陈总）也率领团队出席这次隆重的活动。
VM2026的官方标志代表了马来西亚多姿多彩的文化、秀美的自然景观和国际吸引力，成为了马来西亚迎接全球游客的重要象征。标志特别设计为涂装，呈现于马来西亚航空、Batik Air及亚航的飞机上。这是三家航空公司首次在机身展示相同标志，象征着马来西亚航空业界齐心协力，共同推动旅游业的壮举，为2026年的精彩旅程掀开序幕。
主题曲《Surreal Experiences》全球首播
启动仪式中，官方主题曲《Surreal Experiences》首次亮相。这首主题曲捕捉了马来西亚独特魅力的精髓，将成为吸引全球游客、推广马来西亚丰富旅游体验的重要媒介。
马来熊吉祥物传递温暖与环保信息
被选为VM2026官方吉祥物的马来熊，是马来西亚的骄傲，也是国家致力于野生动物保护的象征。吉祥物以可爱的动画风格设计，旨在吸引各个年龄层的关注，传递温暖与喜悦的同时，进一步提升马来西亚作为友好旅游目的地的形象。
推动国家经济，振兴多个领域
此次活动吸引了多个政府部门的重要代表出席，体现了VM2026的国家重要性。作为国家发展议程的一部分，VM2026旨在增加旅游收入、提升马来西亚的国际旅游竞争力，并将旅游业打造成国家GDP的重要支柱。VM2026不仅将促进旅游业的发展，还将创造大量就业机会，同时带动包括酒店、交通、零售及餐饮等多个行业的增长，助力社区繁荣与文化传承。
活动现场签署了多项合作备忘录，参与的战略伙伴包括马来西亚航空集团、亚航、Batik Air、马来西亚机场控股公司、华为、万事达、吉隆坡香格里拉酒店、万豪国际集团、马来西亚旅行社协会（MATTA）以及马来西亚酒店协会（MAH）。这些合作将通过创新技术、无缝旅游体验及独家促销活动，进一步提升旅游便利性与吸引力，为游客提供卓越体验。
为迎接VM2026，马来西亚纱笼音乐跑（MSMR）2025将于2025年2月8日在吉隆坡双子塔举行。这一融合文化与健康的独特活动获得首相安华的支持，预计将吸引超过2万名参与者。活动由马来西亚旅游、艺术及文化部支持，并与以“纱笼列车”闻名的Locco合作，展示马来西亚多元文化的和谐美。
VM2026设定了吸引3560万国际游客和创造1471亿马币旅游收入的雄心目标。这一计划将由旅游、艺术及文化部长拿督斯里郑立慷领导，全力推动马来西亚成为世界一流的旅游目的地。
关于马来西亚2026旅游年
2026马来西亚旅游年（VM2026）是由马来西亚政府发起的国家倡议，旨在推动国家旅游业实现更大的经济影响。VM2026将通过一系列活动、推广和发展项目，展示马来西亚的文化、遗产与旅游特色，增强国家的全球旅游竞争力，使旅游业成为国家经济的重要贡献者。
关于马来西亚旅游局
马来西亚旅游局隶属于马来西亚旅游、艺术与文化部，专注于推广马来西亚作为首选旅游目的地。自成立以来，马来西亚旅游局已成为国际旅游舞台的重要角色。欲了解更多信息，请关注马来西亚旅游局的Facebook、Instagram、Twitter、YouTube和TikTok官方账号。
The VM2026 logo, is a symbol of Malaysia’s vibrant culture, natural beauty, and global appeal, serves as a visual reminder of the country’s readiness to welcome tourists worldwide. The logo was creatively unveiled on the aircrafts of Malaysia Airlines, Batik Air, and AirAsia. This marks the first time that these airlines will proudly display the logo as part of their aircraft designs, symbolising a united front in promoting tourism and generating excitement for the transformative year ahead.
The event also premiered the official VM2026 theme song, titled Surreal Experiences which captures the essence of Malaysia’s unique offerings. This song will be a key component of the campaign to attract global attention and engage visitors with the enchanting experiences Malaysia has to offer.
In addition, the Malayan Sun Bear, a proud endangered species and a symbol of Malaysia’s commitment to wildlife conservation, has been adopted as the official icon for the campaign. Designed in a lovable, animated style, the Malayan Sun Bear aims to appeal to all ages, evoking a sense of warmth and joy, and further enhancing Malaysia’s image as a welcoming destination for tourists.
The event was attended by key representatives from various ministries, reflecting the national importance of the Visit Malaysia 2026 campaign. As part of Malaysia’s broader National Agenda, VM2026 aims to increase tourism revenue, strengthen Malaysia’s global tourism competitiveness, and ultimately position the sector as one of the largest contributors to the country’s GDP. With Malaysia’s strong potential as a world-class tourist destination, VM2026 is set to not only boost tourism but also create jobs and enhance the country’s global image and bringing prosperity to communities, enriching local cultures, and fostering growth in sectors beyond tourism – including hospitality, transport, retail, and food industries.
The event also featured the exchange of Memorandum of Collaboration (MoC) with key strategic partners, including Malaysia Aviation Group, AirAsia, Batik Air, Malaysia Airports Holdings Berhad, Huawei, Mastercard, Shangri-La Kuala Lumpur, Shangri-La Hotels & Resorts, Marriott International, The Malaysian Association of Tour and Travel Agents (MATTA), and The Malaysian Association of Hotels (MAH). These partnerships aim to enhance connectivity, expand marketing campaigns, and deliver exceptional visitor experiences through innovative technologies, seamless travel experiences, and exclusive promotional offers.
As part of the build-up to VM2026, the Malaysia Sarong Music Run (MSMR) 2025 will be held on 8 February 2025 at the Petronas Twin Towers, Kuala Lumpur. This unique cultural and fitness event, endorsed by Prime Minister YAB Dato’ Seri Anwar Ibrahim, is expected to attract over 20,000 participants.
A celebration of Malaysia’s heritage while promoting a healthy lifestyle, MSMR 2025 is supported by the Ministry of Tourism, Arts, and Culture and will feature collaborations with Locco, known for the Keretapi Sarong, showcasing Malaysia’s multicultural harmony.
With an ambitious goal to welcome 35.6 million international visitors and generate RM147.1 billion in tourism receipts, VM2026 marks a significant chapter in Malaysia’s tourism journey. The Ministry of Tourism, Arts and Culture, led by YB Dato’ Sri Tiong King Sing, is committed to making VM2026 a memorable and impactful campaign.
About Visit Malaysia Year 2026
Visit Malaysia Year 2026 (VM2026) is a national initiative launched by the Government of Malaysia to drive the country’s tourism sector toward greater economic impact. Aiming to attract millions of visitors, VM2026 will feature a series of events, promotions, and developments that celebrate Malaysia’s culture, heritage, and tourism offerings. The initiative is set to strengthen Malaysia’s global tourism competitiveness and make tourism a key contributor to the national economy.
About Tourism Malaysia
Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency under the Ministry of Tourism, Arts & Culture Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a major player in the international tourism scene. For more information, visit Tourism Malaysia’s social media accounts on Facebook, Instagram, Twitter, YouTube, and TikTok.
SOURCE: Visit Malaysia Year 2026
FOR MORE INFORMATION, PLEASE CONTACT:
Name: Zurina Abd. Samad
Senior Deputy Director
Visit Malaysia 2026 Secretariat
Tel: +603 8891 8224
Email: zurina@tourism.gov.my
Name: Norshariza Mohd Saad
Deputy Director
Corporate Communications Division
Tel: +603 8891 8775
Email: norshariza@tourism.gov.my
BERNAMA
